Researcher Database

HU KAIYI

Department / Course College of Business Administration Department of Business Administration

Title / Position Assistant Professor

Academic conference presentation
1.	2024/10/17	Unveiling Influencer Marketing: Analyzing Effectiveness and Moderating Factors Across Cultures (49th EBES Conference - Athens)
2.	2023/05/14	Assessing the impact of influencer marketing (IM) on consumer behavior: A meta-analysis
3.	2023/01/13	Are English Social Media Influencer and Chinese Wanghong equivalent? A bibliometric analysis (42nd EBES Conference (Lisbon、2023))
4.	2022/10/30	Bibliometric and visualization analysis for influencer marketing area based on CiteSpace
5.	2022/05/15	Influencer marketing in China: A systematic review
6.	2022/03/26	Social media influencers in China: A systematic review (4th International Conference on Business, Economics, Management Science (Hangzhou、2022))