研究者学術情報データベース

コ　ガイイ
HU　KAIYI
HU KAIYI

所属経営学部経営学科

職名助教

論文
1.	2023/02	Are English Social Media Influencers and Chinese Wanghong equivalent? A bibliometric analysis using CiteSpace │ EBES Conference Proceedings │ 1,499-524頁
2.	2023	Wanghong and the Wanghong Economy in China: A Systematic Review from a Cross-cultural Perspective │ Academic Journal of Business & Management │
3.	2022/09	Research on Economic Efficiency and Fairness in the Context of Live Broadcast Marketing │ China Journal of Commerce │ 17,23-30頁
4.	2022/07	Beyond short-term purchases: Influence of Social Media Influencers on Consumer Buying Behavior--An empirical research from China │ Journal of Commercial Economics │ 7,43-49頁
5.	2022/07	Research on the Short-term Feature of Contemporary Internet Celebrity Economy Based on International Comparative Perspective │ China Journal of Commerce │ 14,29-33頁
6.	2022/04	Social media influencers in China: A systematic review │ BCP Business & Management │ 18,126-136頁
7.	2022/02	中国の網紅経済と国際のインフルエンサーマーケティングの関連性と相違点――概念の比較と検討に基づく研究 │ 中国商論 │ 4,10-18頁