Researcher Database

KIKUMORI MAI

Department / Course College of Business Administration Department of Business Administration

Title / Position Associate Professor

Papers
1.	2023/01/10	Word-of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions │ Journal of Business & Industrial Marketing │ 38 (13),pp.45-62 (Co-authored)
2.	2020/06	The Impact of Cultural Customization on the Ease of Use of Global Companies’ Web Sites │ 40 (1),pp.56‐67 (Co-authored)
3.	2017/07	High-NFU (Need for Uniqueness) Consumers’ Intention to Generate WOM about Luxury Goods │ Global Fashion Management Conference at Vienna Proceedings │ ,pp.131-132 (Co-authored)
4.	2017/06	Consumer Adoption of PC-Based /Mobile-Based Electronic Word-of-Mouth │ Encyclopedia of Information Science and Technology 4th Edition │ ,pp.6019-6030 (Co-authored)
5.	2015/06	Consumer Adoption of Mobile e-WOM Messages │ Encyclopedia of Mobile Phone Behavior │ (1),pp.162-174 (Co-authored)
6.	2013/02	Positive Effects of Negative Word-of-Mouth on Consumer Attitude: Considering the Ratio and Order of e-WOM │ Proceedings of 2013 American Marketing Association Winter Educators’ Conference │ ,pp.2-3 (Co-authored)
7.	2010/12	Does Negative e-WOM Affect Consumer Attitude Negatively or Positively? │ Journal of E-Business │ (10),pp.38-42 (Co-authored)