Ritsumeikan University Researcher Database
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KIKUMORI MAI
Department / Course
College of Business Administration Department of Business Administration
Title / Position
Associate Professor
Papers
1.
2023/09
Does B2B WOM Usage Matter to Channel Relationship Performance? The Roles of Organizational Culture and Psychic Distance │ Industrial Marketing Management │ 114,pp.286-296 (Co-authored)
2.
2023/08/09
How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption? │ Journal of Global Fashion Marketing │ (Advance online publication),pp.1-17 (Co-authored)
3.
2023/01/10
Word-of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions │ Journal of Business & Industrial Marketing │ 38 (13),pp.45-62 (Co-authored)
4.
2020/06
The Impact of Cultural Customization on the Ease of Use of Global Companies’ Web Sites │ 40 (1),pp.56‐67 (Co-authored)
5.
2017/07
High-NFU (Need for Uniqueness) Consumers’ Intention to Generate WOM about Luxury Goods │ Global Fashion Management Conference at Vienna Proceedings │ ,pp.131-132 (Co-authored)
6.
2013/02
Positive Effects of Negative Word-of-Mouth on Consumer Attitude: Considering the Ratio and Order of e-WOM │ Proceedings of 2013 American Marketing Association Winter Educators’ Conference │ ,pp.2-3 (Co-authored)
7.
2010/12
Does Negative e-WOM Affect Consumer Attitude Negatively or Positively? │ Journal of E-Business │ (10),pp.38-42 (Co-authored)