立命館大学 研究者学術情報データベース
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ミョウ ミョウ
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MIAO MIAO
所属
経営学部 国際経営学科
職名
准教授
論文
1.
2024/07
HOW DO AFFINITY AND ANIMOSITY IMPACT FASHION BRANDS’ ENGAGEMENT? │ 2024 Global Fashion Management Conference at Milan │ ,249-250頁 (共著)
2.
2024/01/04
How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance │ Journal of Fashion Marketing and Management (SSCI) │ Vol. ahead-of-print No. ahead-of-print. (共著)
3.
2022/10/20
A qualitative comparative study of Japanese fashion brands via profiling young shoppers │ International Journal of Retail & Distribution Management (SSCI) │ 51 (2),170-189頁 (共著)
4.
2021/09
Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA │ Journal of Global Scholars of Marketing Science (ESCI) │ 32 (2),313-329頁 (単著)
5.
2021/09
Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA │ Journal of Global Fashion Marketing (ESCI) │ 13 (1),30-43頁 (共著)
6.
2021/07
A qualitative comparison study of information search behavior in online distribution │ Journal of Distribution Science (SCOPUS) │ 19 (7),61-73頁 (単著)
7.
2021/06
Relations between merchandising information orientation, strategic integration and retail performance │ International Journal of Retail & Distribution Management(SSCI) │ Earlycite (共著)
8.
2020/12
メディアに対する信頼意識と情報行動との関係性に関する考察 │ 情報社会学会誌 │ 15 (1),23-35頁 (共著)
9.
2020/11/06
The influence of information searching patterns on customer loyalty in Vietnamese e-commerce │ Proceedings of 2020 Global Marketing Conference │ ,176 (単著)
10.
2020/11/05
Habitual mobile shopping behavior: Comparison of Chinese and Vietnamese customers │ Proceedings of 2020 Global Marketing Conference │ ,183 (単著)
11.
2019/06
The Influence of Offline Store Image on E-Commerce--An Implication for International Retailers Targeting the Chinese Market-- │ Distribution studies: the journal of Japan Society for Distributive Sciences │ (44),63-75 (単著)
12.
2019/01
Do the Different Store Formats of the Same Brand Matter to Chinese Customers? An International Study on a Japanese Fashion Brand │ Journal of Global Fashion Marketing (ESCI) │ 10 (1),18-34頁 (単著)
13.
2019/01
The Current Research Issues of Retail Internationalization │ International Business Research │ 12 (2),1-14頁 (単著)
14.
2017/09
The Process of Retail Internationalization in the Chinese Market: A Case of Japanese Fashion Company │ International Journal of Marketing Studies │ 9 (5),95-107頁 (単著)
15.
2017/03
A Study on the Factors that Relate Eating Patterns and Tendency of Vegetable and Fruit Consumption among Japanese University Students │ Journal of Economics, Business and Management │ 5 (2),128-133 (共著)
16.
2017/03
Retail Branding for Foreign Company Competing in the Fashion Industry---A comparative study on house branding in Chinese market │ Bulletin of Internal Pacific University │ 11,82-94頁
17.
2015/01
製造卸売業の垂直統合からSPAへの転換―安踏(アンター) スポーツ用品会社を素材として― │ 立命館ビジネスジャーナル │ 9,19-45頁
18.
2014/11
SPAの理論的研究に関する一考察―SPAの革新性および研究上の課題―」『立命館経営学 │ 立命館経営学 │ 53 (4),91-109頁
19.
2013/10
多様なSPAの発展性―中国アパレル企業オルドスカシミア・グループを素材として― │ 社会システム研究 │ (27),51-80頁
20.
2013/01
中国アパレル企業のブランド構築におけるSPAの役割―ヤンガー・グループの事例を中心として― │ 立命館ビジネスジャーナル │ 7,49-74頁
