Ritsumeikan University Researcher Database
日本語>>
TOP page
MIAO MIAO
Department / Course
College of Business Administration Department of International Business Administration
Title / Position
Associate Professor
Papers
1.
2024/01/04
How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance │ Journal of Fashion Marketing and Management (SSCI) │ Vol. ahead-of-print No. ahead-of-print. (Co-authored)
2.
2022/10/20
A qualitative comparative study of Japanese fashion brands via profiling young shoppers │ International Journal of Retail & Distribution Management (SSCI) │ 51 (2),pp.170-189 (Co-authored)
3.
2021/09
Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA │ Journal of Global Scholars of Marketing Science (ESCI) │ 32 (2),pp.313-329 (Sole-authored)
4.
2021/09
Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA │ Journal of Global Fashion Marketing (ESCI) │ 13 (1),pp.30-43 (Co-authored)
5.
2021/07
A qualitative comparison study of information search behavior in online distribution │ Journal of Distribution Science (SCOPUS) │ 19 (7),pp.61-73 (Sole-authored)
6.
2021/06
Relations between merchandising information orientation, strategic integration and retail performance │ International Journal of Retail & Distribution Management(SSCI) │ Earlycite (Co-authored)
7.
2020/11/06
The influence of information searching patterns on customer loyalty in Vietnamese e-commerce │ Proceedings of 2020 Global Marketing Conference │ ,pp.176 (Sole-authored)
8.
2020/11/05
Habitual mobile shopping behavior: Comparison of Chinese and Vietnamese customers │ Proceedings of 2020 Global Marketing Conference │ ,pp.183 (Sole-authored)
9.
2019/06
The Influence of Offline Store Image on E-Commerce--An Implication for International Retailers Targeting the Chinese Market-- │ Distribution studies: the journal of Japan Society for Distributive Sciences │ (44),pp.63-75 (Sole-authored)
10.
2019/01
Do the Different Store Formats of the Same Brand Matter to Chinese Customers? An International Study on a Japanese Fashion Brand │ Journal of Global Fashion Marketing (ESCI) │ 10 (1),pp.18-34 (Sole-authored)
11.
2019/01
The Current Research Issues of Retail Internationalization │ International Business Research │ 12 (2),pp.1-14 (Sole-authored)
12.
2017/09
The Process of Retail Internationalization in the Chinese Market: A Case of Japanese Fashion Company │ International Journal of Marketing Studies │ 9 (5),pp.95-107 (Sole-authored)
13.
2017/03
A Study on the Factors that Relate Eating Patterns and Tendency of Vegetable and Fruit Consumption among Japanese University Students │ Journal of Economics, Business and Management │ 5 (2),pp.128-133 (Co-authored)
14.
2017/03
Retail Branding for Foreign Company Competing in the Fashion Industry---A comparative study on house branding in Chinese market │ Bulletin of Internal Pacific University │ 11,pp.82-94
