Researcher Database

（Last updated : 2025-01-24 14:07:44）　

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HU KAIYI

Department / Course College of Business Administration Department of Business Administration

Title / Position Assistant Professor

Academic background
1.	2021/04/01～2024/03/23	Doctoral Program (2nd Semester) │ Economics major │ Graduate School, Division of Economics │ Kyoto University │ Completed Doctoral Degree (Economics) (Commerce)
2.	2019/04/01～2021/03/23	Graduate School of Management │ Kyoto University │ Completed Master Degree (Business) (Commerce)

Business career
1.	2024/04 ～	│ College of Business Administration │ Ritsumeikan University

Present specialized field
Business administration, marketing (Keyword：digital marketing,influencer marketing,live commerce,SNS marketing,consumer behavior)

Papers
1.	2023/02	Are English Social Media Influencers and Chinese Wanghong equivalent? A bibliometric analysis using CiteSpace │ EBES Conference Proceedings │ 1,pp.499-524
2.	2023	Wanghong and the Wanghong Economy in China: A Systematic Review from a Cross-cultural Perspective │ Academic Journal of Business & Management │
3.	2022/09	Research on Economic Efficiency and Fairness in the Context of Live Broadcast Marketing │ China Journal of Commerce │ ,pp.23-30
4.	2022/07	Beyond short-term purchases: Influence of Social Media Influencers on Consumer Buying Behavior--An empirical research from China │ Journal of Commercial Economics │ ,pp.43-49
5.	2022/07	Research on the Short-term Feature of Contemporary Internet Celebrity Economy Based on International Comparative Perspective │ China Journal of Commerce │ ,pp.29-33
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Academic conference presentation
1.	2024/10/17	Unveiling Influencer Marketing: Analyzing Effectiveness and Moderating Factors Across Cultures
2.	2023/05/14	Assessing the impact of influencer marketing (IM) on consumer behavior: A meta-analysis
3.	2023/01/13	Are English Social Media Influencer and Chinese Wanghong equivalent? A bibliometric analysis
4.	2022/10/30	Bibliometric and visualization analysis for influencer marketing area based on CiteSpace
5.	2022/05/15	Influencer marketing in China: A systematic review
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External Researcher ID
ORCID ID
0000-0002-9473-3576