Researcher Database

（Last updated : 2024-12-24 15:05:58）　

HIDAKA YUICHIRO

Department / Course College of Business Administration Department of Business Administration

Title / Position Professor

Academic background
1.	2006/04～2010/03	Ph.D program │ Graduate School of Business Administration │ Kobe University
2.	2004/04～2006/03	master's program │ Graduate School of Business Administration │ Kobe University
3.	1998/04～2002/03	Faculty of Business Administration │ Kobe University

Business career
1.		│ College of Business Administration │ Ritsumeikan University
2.	2024/04 ～	│ College of Business Administration │ Ritsumeikan University
3.	2023/04 ～ 2024/03	│ Faculty of Humanities and Social Sciences │ Okayama University
4.	2021/04 ～ 2023/03	│ Institute of Academic and Research of Humanities and Social Sciences │ Okayama University
5.	2015/04 ～ 2021/03	│ Graduate School of Humanities and Social Sciences │ Okayama University
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Committee and society
1.	2023/04 ～	Japan Marketing Association director
2.	2023/04 ～	Japan Marketing Association Japan Marketing Journal, Senior Editor
3.	2021/06 ～	Japan Society for Commodity Science Director
4.	2021/04 ～ 2023/03	Japan Marketing Academy Japan Marketing Journal, Associate Editor

Research activities
1.		Japan Marketing Academy
2.		JAPAN SOCIETY OF MARKETING & DISTRIBUTION
3.		JAPAN SOCIETY FOR COMMODITY SCIENCE
4.		JAPAN ASSOCIATION FOR CONSUMER STUDIES

Present specialized field
marketing

Papers
1.	2023/05/01	"The Essentials of Marketing, 3rd Edition" by Kenichiro Kuroiwa & Kosuke Mizukoshi, Yuhikaku │ Marketing Holizon │ ,pp.27-27
2.	2023/05	(Research Note)The Organization of Micro Data of the Household Survey on Externalization of Household │ The Economic Association of Okayama University Discussion Paper Series │ ,pp.1-12
3.	2022/11/25	Reconsideration of Household Consumption Research in Consumer Behavior Research: Relationship between the Growth of Externalized Household Market and Wives’ Labor Participation │ Okayama Economic Review │ ,pp.1-13
4.	2022/11/09	Bayesian A-P-C Analyses of the Externalization of Housework in Japanese Household Consumption: Estimation of Age, Period, and Cohort Effects on Cooked Foods in the Family Income and Expenditure Survey │ ,pp.1-29
5.	2022/06	How Will Digitalization Enhance Retailers' Competitiveness? Focus on Supplier Relationships │ Journal of Business, Nihon University │ 92 (1),pp.49-69
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Academic conference presentation
1.	2021/10/30	Donations in Japan: Hometown Tax Donation and Reciprocal Gifts
2.	2018/07	Social Marketing vs. Social Distortion: The Case of Hometown Tax in Japan
3.	2018/07	Western Neoliberal Marketing Thinking
4.	2017/05	The Discussion on the Interaction between upstream and Downstream Marketing in Social Marketing
5.	2014/11	The Research Issue to Understand the Effectiveness of Retailers' CRM
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Winning science prize
1.	2018/07	The Best Paper Award in International Society of Markets & Development (ISMD) 2018 - 15th Biennial Conference

Grants-in-Aid for Scientific Research -KAKENHI-
1.	2022/04 ～ 2026/03	The Market Growth on Housework Externalization and the Transformation of Family Norms in Japan: Understanding the Role of Discourse with the Institutional Approach │ Grant-in-Aid for Scientific Research(C)
2.	2018/04 ～ 2022/03	Research on Donation Competition and Formation of Social Norms in Social Marketing │ Grant-in-Aid for Scientific Research(C)
3.	2015/04 ～ 2019/03	The research on the emergence and transformation of collaborative relationship in creating regional brands │ Grant-in-Aid for Scientific Research(C)
4.	2012/04 ～ 2015/03	A study on the effectiveness of CRM activities in retail companies │ Grant-in-Aid for Scientific Research(C)
5.	2011/04 ～ 2014/03	International comparative research on the country-of-origin effect in marketing communication │ Grant-in-Aid for Young Scientists (B)
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Teaching achievements

●Practical Example of Education Technique

1.	2024/04/01 ～	marketing research project with conpanies and students of other university
2.	2024/04/01 ～	Sharing minute papers on class content with other students