Researcher Database

（Last updated : 2024-04-07 11:34:24）

NAKANISHI Junji

Department / Course College of Social Sciences Department of Social Sciences

Title / Position Professor

Other Affiliations
1.	Graduate School of Sociology
2.	Research Organization of Science and Technology Institute of Advanced Research for Sport and Health Science

Committee and society
1.	2023/04/01 ～ 2025/03/31	Japanese Society of Management for Physical Education and Sport Vice President (VP)

Research activities
1.		Japan Society of Physical Education, Health and Sport Sciences
2.		Japanese Society of Management for Physical Education and Sport
3.		Japanese Association for Sport Management
4.		North American Society for Sport Management (NASSM)
5.		Society for Serviceology
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Subject of research
1.	A clinical study on the theory development of 'customer complaint management' in sport management.
2.	An empirical study on services marketing strategy in the JAPAN RUGBY TOP LEAGUE.
3.	An empirical study on the relationship between community sports and 'new public commons'.

Research summary
(1)"Dynamic study on the formation process of "New Public Commons" through promotion of community sport" (2)"Clinical study on the development of "customer complaint management theory" in sport management" (3)"The issues and perspectives of service marketing research in sport league business" (4)"Study on organizational knowledge creation in comprehensive community sport club management (1) “Dynamic study on the formation process of “New Public Commons” through promotion of community sport” (4) “Study on organizational knowledge creation in comprehensive community sport club management” “The Basic Act on Sport” (5 chapters, 35 Articles and supplementary provisions) that clearly states “sport right” as “living a happy and fulfilled life through sport is the right of the people”, was put into force in August 24, 2011. With this provision for sport right, it is believed that the duty to promote sport by the government and local public organizations, and the obligation (autonomy) of the residents for the promotion of community sport is being questioned. This is, so to speak, that the formation of a “new public commons” through the promotion of community sport is being asked, as stressed in the “new public commons” declaration (Cabinet Office, June 4, 2010) and “The Sport Basic Plan” (Ministry of Education, Culture, Sports, Science and Technology, March 30, 2012). The major purpose of this study theme is to conduct a dynamic case analysis focused on the management of comprehensive community sport club on the relationship between the promotion of community sport and the “new public commons” from the point of view of “social governance” and the “process of creating organized knowledge” (2) “Clinical study on the development of “customer complaint management theory” in sport management” According to the National Consumer Affairs Center of Japan (2009), although this is only a tip of an iceberg, the number of complaints have increased by approximately sixfold in the 20 years from FY1998 (to 938,720 cases in FY2008), indicating a “complaint society”, where the consumer will easily express complaints, dissatisfactions and grievances. This background also applies in the sport business, and theories and arts in sport management founded on “customer relationship” will be required from now. The purpose of this study theme is to closely examine the theory and arts for “customer complaint management” in sport management, especially on three issues of ① Service recovery strategy system, ② Customer complaint behavior model, and ③ Conceptual model of service quality and customer satisfaction, dissatisfaction, from the viewpoint of “complaints and the real need of the customer has a back to back relationship” (Sato, 1984). (3) “The issues and perspectives of service marketing research in sport league business” In recent years, attendance of mega sport events, like the Olympics and the World Cup are increasing dramatically and a form of consumption, “Sport tourism” to enjoy both the event watching and tourism has emerged. On the other hand, although attendance for professional sport leagues, such as baseball and J-League remain flatl, in particular, attendance on Rugby Top League as a corporate sport league is showing a declining trend. In order to increase the player population and spectators in professional and company sport leagues, the concept of service marketing strategy is essential. The purpose of this study theme is to clarify how service marketing strategy should be to improve “event quality”, focused on sport league business.

Present specialized field
Sports Science, Developmental mechanisms and the body works, Management, Commerce, Sociology, Area Studies, Social Psychology, Education on school subjects and activities, Applied Economics (Keyword：Sport sciences, Sport management, Sport marketing, Community sports, Services marketing, Community management, Community business, New public commons, Comprehensive community sports club, School physical education management,Customer complaint management)

Books
1.	2024/04/15	Principles and Practice of Sport Management │ (Co-authored)
2.	2014/02	Research Method for Health and Sport Sciences. │ ,pp.152-187 (Co-authored)

Papers
1.	2024/03/31	Understanding and Teaching Sport as Liberal Arts Subjects │ JAILA Journal │ ,pp.187-200 (Co-authored)
2.	2023/03/20	In search of Creating a Sustainable Comprehensive Community Sport Club: Focusing on the Case Study of Two Advanced Clubs │ RITSUMEIKAN Social Sciences Review │ ,pp.33-54 (Co-authored)
3.	2022/07/01	Characteristics of Spectators in the Professional Sports Mature Market: The Case of Albirex Niigata. │ Japan Journal of Sports Industry │ 32 (3),pp.315-332 (Co-authored)
4.	2022/03/31	Reality of Sport Policy Making Process in Municipalities: Seeking Practice of Sport Policy Co-creation │ Japanese Journal of Policy for Physical Education and Sport │ 31 (1),pp.1-19 (Co-authored)
5.	2022/01/01	How Professional Football Clubs Can Achieve Both Businessization and Localization: Examination of Marketing Dilemmas Using the ABCD Model. │ Japan Journal of Sports Industry │ ,pp.97-116 (Co-authored)
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Academic conference presentation
1.	2020/08/22	Perspectives of Comprehensive Sport Club as "Community Governance" (The 45th Conference of Japan Association of Regional and Community Studies)

Winning science prize
1.	2008/03	Prize from Japanese Society of Management for Physical Education and Sports (JSMPES Award)

Teaching achievements

●Other Special Instructions about Teaching Activities

1.	2014/09 ～ 2014/09	The 2014 school's open day for new students in Tomeikan Junior High School and High School