Researcher Database

（Last updated : 2024-12-17 09:41:33）　

NATORI Takashi

Department / Course Graduate School of Technology Management

Title / Position Professor

Other Affiliations
1.	Research Organization of Science and Technology Research Institute for Innovation Technology Management
2.	Research Organization of Open Innovation & Collaboration Institute of Design Science

Academic background
1.	～1987/07	Sloan Masters in Leadership and Strategy programme │ London Business School │ Completed
2.	～2005/09	Doctoral Program (2nd Semester) │ Department of Management of Science and Technology │ Graduate School, Division of Engineering │ Tohoku University │ Completed
3.		│ Tohoku University Ph.D. (Engineering)
4.	～1980/03	Department of Economics │ Faculty of Economics │ The University of Tokyo │ Graduated

Research activities
1.		Japan Society for Research Policy and Innovation Management, Japan MOT Society, The Society of Project Management, Japan Association for Management Systems, Intellectual Property Association of Japan, The Japan Academic Society for Ventures and Entrepreneurs
2.		Academic Association for Organizational Science, Japan Academy of Business Administration, Japan Academy of Small Business Studies, The Japan Association of Regional Policy, Japan Association for Planning and Public Management, Japan Society of Monetary Economics

Subject of research
1.	Intellectual property strategies in Small-and Medium-sized Enterprises and Venture Businesses
2.	Business Strategies in Small-and Medium-sized Enterprises and Venture Businesses
3.	New Products Development by Collaboration of Industries and Universities
4.	Entry into New Fields/New Product Development/Innovation of Leading Medium and Small-sized Businesses

Research summary
I am engaged in a research on technology management. My main subjects are small-to-medium-sized enterprises(SMEs) and regional innovation. Concretely, I am researching the subjects such as the management strategies of the SMEs, technological development and development of new products by academic-industrial collaboration, etc. and the innovation in the regional business, etc. My research subjects are as follows: ......My first subject is to research on the influence on the achievements of the small-to-medium-sized and venture enterprises that their intellectual property strategies have. In my past research, I statistically proved that the small-to-medium-sized enterprises do not reflect the accumulation of their intellectual property rights (patent right and model utility right) on their achievements (sales, profits, etc.) and concluded that the factors are caused by the lack of their intellectual property strategies. In the future, I would like to break down the contents of their intellectual property strategies and research by quantitatively verifying what kind of activities directly affect their achievements. .......My second subject is to research the management strategies of the small-to-medium-sized and venture enterprises. Particularly, I classify the management strategies of growing enterprises and high-profit enterprises (global and niche market strategies, etc.) and analyze their profits and losses. ......My third subject is to research the issues and measures of the small-to-medium-sized enterprises in the industrialization of new product or service development by academic-industrial collaboration. I think that it is very effective to make use of the research resources and human resources that colleges have to enable the small-to-medium-sized enterprises to develop new products and services successfully. However, if the technology transfer from the colleges leads to the development of the new products and new services, it often reaches a dead end at the industrialization stage. Then, I will clarify the success conditions of industrialization from the aspects of marketing, staffing, etc. I will adopt some cases that small-to-medium-sized enterprises industrialized the development of new products and new services successfully and the cases that they failed to industrialize the development, and clarify the success factors and failure factors by comparative analysis for those cases.

Present specialized field
Economic Policy, Public finance/Public economy, Money/ Finance, Management, Commerce (Keyword：Technology Management, Small-and Medium-sized Enterprises, Venture Business, Innovations in Local Areas, Local Businesses, Intellectual property strategy, Business Strategy, Collaboration of Industries and Universities, New Products Development, Business Administration, Finance, Regional Development,Administrative Management)

Papers
1.	2020/12	Short-Video Advertisements and Chinese Purchasing Decisions: Testing a New Model Based on Information Processing Theory │ 12 (1),pp.65-70
2.	2020/12	Science Mapping for Advertising in Recent Decade Bibliometric Analysis　via Citespace │ International Journal of Japan Association for Management Systems │ 12 (1),pp.103-110
3.	2020/12	A Qualitative Investigation into Definitions of Advertising in China The　Short Video Perspective │ 12 (1),pp.93-102
4.	2020/10	Research on Pharmaceutical Product Life Cycle Patterns for Sustainable Growth │ Sustainability │ 12 (21)
5.	2019	The Effects of Support to Promote Innovation at SMEs by Local Governments in Japan: Market Orientation and Informational Resources │ International Journal of Japan Association for Management Systems │ 11 (1),pp.81-89
Display All（11）

Academic conference presentation
1.	2020/12	The Applicability of New Definitions of Advertising in China
2.	2018/12	Heterogeneous Co-Founders:How do Managers in Business Role affect innovation?
3.	2013/12	A Study on Collaboration between Medical Professionals and Japanese Small and Medium-Sized Industrial Enterprises: An empirical study based on a case in Japan
4.	2011/06	Inter-firm R&D cooperation between large firms and small and medium-sized enterprises: The empirical study on the case in Osaka, Japan

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