Researcher Database

（Last updated : 2024-11-05 12:46:19）　

Visruth.jpg not found

TORIYAMA Masahiro

Department / Course Graduate School of Management

Title / Position Professor

Academic background
1.	～1988/06	Master Course │ Marketing, Management Policy │ Kellogg School, Northwestern University │ Completed MBA
2.	～1983/03	Social Science │ School of Liberal Arts │ International Christian University │ Graduated BA
3.	2009/09 Degree Acquisition	│ Tokyo Institute of Technology Ph.D. (Engineering)
4.	～1982/06	Economics │ UCLA
5.	～2009/09	Doctorial Course │ Department of Computational Intelligence and Systems Science │ Interdisciplinary Graduate School of Science and Engineering │ Tokyo Institute of Technology │ Completed

Research activities
1.		Japanese Society for Artificial Intelligence

Present specialized field
Keyword：marketing strategy, marketing research, agent-based simulation

Books
1.	2021/09/29	H2H Marketing: The Genesis of Human-to-Human Marketing │ (Co-authored)
2.	2018/11	Value Merchants │ (Co-authored)
3.	2010/12	Grow from Within: Mastering Corporate Entrepreneurship and Innovation │

Papers
1.	2020	（Case） “Sony Computer Science Laboratories: Sustaining a Culture and Organization for Fundamental Research” │ Kellogg School of Management Case Publishing │ (5-120-007),pp.1-26 (Co-authored)
2.	2017/05	Effective Features for selecting business partners using Machine Learning with real data │ ,pp.2N4-OS-31b-2 (Co-authored)
3.	2009/11	In Search for Optimum Possible Organizations through Agent Modeling : Schema Recognition Mode │ The IEICE transactions on information and systems (Japanese edition) │ J92-D (11),pp.1919-1926 (Co-authored)
4.	2008/05	Environment Recognition Model of Business Organizations through Agent Based Simulation │ 41,pp.39-44 (Co-authored)
5.	2007/08	Analysis of receipts in a convenience store chain │ 　62 (2) (Co-authored)
Display All（6）

Works
1.	2022/10/21	How I understood H2H Marketing as aTranslator/Commentator

Subject
1.	Strategic Marketing

Teaching achievements

●Prepared Textbook and Other Teaching Materials

1.	2019/04 ～ 2020/03	(Case) Sony Computer Science Laboratories: Sustaining a Culture and Organization for Fundamental Research